Sonya Matharu Ltd

The Challenge

Sonya Matharu, an award-winning mortgage broker and financial well-being advocate, had built a loyal social media following—but she was ready to go deeper. She wanted to shift the conversation from just mortgages to full-spectrum financial health, showing her audience how the right advice could empower them long before they were ready to buy.

The Solution

Together, we mapped out the full client journey—from saving and budgeting to remortgaging and releasing equity. Through analysis and market insight, we found a clear gap: the industry was focused on transactions, not transformation. Sonya wanted to change that.
I developed a brand strategy and wrote website copy that positioned her as a trusted guide across every stage of financial life. Her message was clear: financial well-being is part of self-care. The result was a bold, human-centred website that blended authority with empathy—brought to life visually by the design team at Klioh Studio.

The Outcome

Sonya’s website now reflects the depth and impact of her work, giving her a platform to expand her influence and reshape how people approach their finances.

“Amy has this amazing skill of getting inside the head of her clients. She gets it instantly because she truly listens and takes her time to understand you, your business, your mission, and your goals. She also helps keep you aligned by offering support and guidance as you go. Honestly, I could go on and on about how amazing Amy is, so just take my word for it—she’s worth her weight in gold and more!” —Sonya Matharu, Founder.