THROUGH
brand
EXPERIENCES
elevating
customer
JOURNEYS
Where Mystery Shopping Meets Marketing
Amy Morgan & Co
So if you’re ready to create meaningful and memorable experiences for your customers, check out the upcoming missions, below.
Since 2012, I’ve been working in cahoots with clients, helping them to uncover their USPs and connect with their audience through the power of strategic storytelling. And now it’s your turn.
From the age of five, I was obsessed with finding things. Although, I was less “Lara Croft” and more “helping my mum find her misplaced keys”. I noticed that when you’re too close to something, it becomes harder to see, and as a result it's easy to miss what’s right under your nose.
Which is why the best stories tend to be hidden in plain sight.
unless you know where to look...
Infiltrating your brand strategy with covert techniques that connect with your audience.
My Services
STRATEGIC CONTENT DEVELOPMENT
Customer Journey Mapping
Experiential Audit
Under the cloak of anonymity, I will embark on a covert mission, meticulously evaluating the quality of service provided at each touchpoint of your customer journey—from reservations to check-in, transportation, accommodations, and beyond. By immersing myself in your customer journey, I will acquire firsthand encounters, enabling me to provide you with covert intelligence and unbiased observations.
By putting myself in your customers' shoes, I will examine experiences from their perspective and share strategic marketing feedback to help you optimise and elevate every aspect of your service—enhancing customer satisfaction, identifying training needs, and refining operational processes. Helping you to make data-driven decisions to consistently deliver exceptional experiences.
Service Assessment
Service
Assessment
STRATEGIC CONTENT DEVELOPMENT
CUSTOMER JOURNEY MAPPING
EXPERIENTIAL AUDIT
The success of a business relies heavily on providing unforgettable experiences—which is why in this service I delve undercover for a covert reconnaissance mission. My objective? To infiltrate and evaluate the experiential elements of your offerings, such as guided tours, recreational activities, entertainment, and dining experiences.
Through my detailed investigation, I provide you with valuable intelligence on how your overall experience is perceived by your customers, providing insights to optimise and differentiate your offerings and identifying ways to help you create extraordinary experiences that captivate your customers, generate positive word-of-mouth, and drive repeat business.
Service Assessment
Experiential Audit
CUSTOMER JOURNEY MAPPING
EXPERIENTIAL AUDIT
Gaining intel on the intricate web of your customer journey is a vital mission in the pursuit of optimising experiences and ensuring utmost satisfaction. I will embark on a meticulous analysis of your customer journey, from pre-booking to post-travel, to identify every touchpoint and interaction your customers have with your brand.
My objective: to map out their user journey and uncover any pain points, bottlenecks, and areas for improvement when it comes to your brand experience. Helping you to strategise with utmost finesse, armed with classified insights that will enable you to make informed decisions, streamline processes, elevate satisfaction levels, and create memorable moments at every step.
Service Assessment
Customer Journey Mapping
STRATEGIC CONTENT DEVELOPMENT
Strategic Content Development
CUSTOMER JOURNEY MAPPING
EXPERIENTIAL AUDIT
In the realm of branding, weaving a compelling narrative is paramount to capturing your audience’s attention and forging profound alliances. Leveraging the insights obtained from our undercover assessments and evaluations, I work with you to identify key messaging and construct a bespoke content strategy that intertwines with your brand objectives.
Together, we will embark on a covert mission to create gripping storylines that penetrate the psyche of your target customers, forging deep connections and ensuring your brand experience leaves an indelible imprint.
Service Assessment
Strategic Content Development
Undercover
Operations
Once the paperwork is signed and the deposit paid, I’ll bring you in for questioning, taking a deeper look at your objectives so we can plan and shape how to execute your mission. Then, once the details are confirmed—our mission is a go!
Bring In For Questioning
Next, you'll receive a briefing on how I’ll use state-of-the-art tools and techniques to combat your specific requirements and objectives. This will be outlined in your custom proposal, complete with mission costs.
Gather Intelligence
First, you'll meet with your assigned agent: Amy (that’s me, hi!). This will take place through a discovery call where I will learn more about your overall objectives and discuss how I can support your needs by providing you with an overview of services.
