It’s ironic that I ended up building a business around communication—because as a child, I was ridiculously shy. Instead, I observed. How people behaved. What went unsaid. Where things didn't quite line up.
As I got older, that way of noticing stayed with me. It became especially obvious as a customer. I’d encounter businesses that looked considered, yet key details were missing, so I’d have to turn to reviews, forums, and media to fill in the blanks.
I saw it from the inside, too. 14+ years leading marketing in experience-led businesses showed me how often things got lost between teams as companies grew. How what was meant to happen didn't always match what was delivered, and how the emotional side of the experience was often overlooked. That disconnect between intention, communication, and experience is what pulled me into this work, and it’s what I now help businesses notice and fix.
Discovery doesn’t just happen. It’s not passive. It’s curated, choreographed, and delivered through a guest journey shaped with intent. Hospitality isn’t about rooms and rates, it’s about how your brand makes people feel, and when strategy and operations align, those feelings become repeatable. Shareable. Profitable.
That’s what I help brands create. Because when every detail works in harmony, guests don’t just discover your brand... They remember it, share it, and come back for more.
Discovery is one of life’s most irresistible forces. Whether it’s stumbling into a tucked-away wine bar, finding a handwritten note on your pillow, or tasting something you'll never forget. These moments feel magical. But behind the scenes, they’re carefully designed.
FROM OLD FRENCH DESCOVRIR, BASED ON LATE LATIN DISCOOPERĪRE MEANING TO UNCOVER OR FIND SOMETHING UNKNOWN.