No More Playing Hide and Seek

Unforgettable Experiences deserve the spotlight

1991
estd //

Amy Morgan & Co

"Experience is
the teacher
of all things."

UT EST RERUM OMNIUM MAGISTER USUS

about //

Amy Morgan

Founder. Traveller. Story-seeker.

From an early age, I was fascinated by two things: stories and finding things—though it was less "Lara Croft" and more me helping my mum find her lost keys. Still, that taught me a valuable lesson: sometimes, the most important things are right in front of us, hidden in plain sight.

It was this, and years of working in hospitality and marketing (and racking up plenty of travel experiences in the process) that revealed something to me: so many customer experiences were missing those magical ‘in-between’ moments. The kind of details that make something unforgettable, but often go overlooked. That’s why I built Amy Morgan & Co., to uncover those hidden opportunities and transform a good experience into a great one.

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           your story with greater impact,
I focus on what others might overlook to create lasting, meaningful connections with your customers. I don’t believe in just slapping a fancy label on something and calling it luxury. Instead, I dig deep into your brand, get to know you, your audience, and figure out where the disconnects happen. By combining creativity, strategy, and a deep understanding of what really keeps customers coming back, I make sure that every interaction—whether it’s the first click or the final farewell—leaves a lasting impression.

Discovery is more than just uncovering what’s hidden—it’s about actively seeking new possibilities that elevate your brand. That’s why it’s at the centre of everything I do. I take a deep dive into every detail, finding those subtle opportunities that can truly transform the way your audience experiences your brand. Whether it’s enhancing the customer journey or telling

FROM OLD FRENCH DESCOVRIR, BASED ON LATE LATIN DISCOOPERĪRE MEANING TO UNCOVER OR FIND SOMETHING UNKNOWN.

amy morgan
fig.
{ dɪˈskʌv(ə)ri }

Discovery

The Profile

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My mission is simple: to help companies build loyalty and drive repeat business by making sure customers feel valued, understood, and eager to come back for more.

my mission