No More Playing Hide and Seek

Unforgettable Experiences deserve the spotlight

2024
estd //

Amy Morgan & Co

From the moment a guest checks in on your socials to the day they check out in real life, your guest journey defines your brand. It’s not just about bookings, it’s about how people feel... Because that feeling is what keeps them coming back.

In hospitality, every moment matters.

about //

Amy Morgan

Founder. Traveller. Story-seeker.

I didn’t start out obsessed with funnels and metrics. What caught my attention were experiences. The kind that linger, and pull you back. Marketing became my way of designing those moments: turning experiences into emotion, and emotion into action.

But exceptional experiences don’t happen by chance. They’re built. Deliberately. Touchpoint by touchpoint. Yet so many hospitality brands operate in silos, with fractured journeys that weaken trust and waste potential. I built my business to change that.

Now, I work with brands that demand excellence and refuse to blend in. Because in hospitality, you’re either forgettable or you're the first choice. Together, we fix what’s quietly falling short and design experiences guests remember, rave about, and return to.

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Discovery doesn’t just happen. It’s not passive. It’s curated, choreographed, and delivered through a guest journey shaped with intent. Hospitality isn’t about rooms and rates, it’s about how your brand makes people feel, and when strategy and operations align, those feelings become repeatable. Shareable. Profitable.

That’s what I help brands create. Because when every detail works in harmony, guests don’t just discover your brand... They remember it, share it, and come back for more.

Discovery is one of life’s most irresistible forces. Whether it’s stumbling into a tucked-away wine bar, finding a handwritten note on your pillow, or tasting something you'll never forget. These moments feel magical. But behind the scenes, they’re carefully designed.

FROM OLD FRENCH DESCOVRIR, BASED ON LATE LATIN DISCOOPERĪRE MEANING TO UNCOVER OR FIND SOMETHING UNKNOWN.

amy morgan
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{ dɪˈskʌv(ə)ri }

Discovery

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To break down the silos between marketing and operations, and design guest journeys that are strategic, emotionally resonant, and built to drive revenue.

my mission