Isabelle, the founder of website design studio, Klioh Studio, was looking to rebrand her business, aiming to revamp the company’s brand image to reflect the dynamic and innovative nature of her business. The goal was to create something bold that communicated the company’s expertise in providing bespoke website designs whilst showcasing their penchant for individuality and passion for creativity.
To start, I conducted a deep dive into their brand identity, looking at their reviews, audience, business operations, and target clients before conducting a competitor analysis to identify any gaps in their market. This was used to develop a framework for the messaging, focussing on emphasising their commitment to creating unique and individualised designs that match their clients’ vision.
This commitment was then interwoven throughout the copy, from taglines to webpages, to case studies, creating a unique selling proposition that differentiated Klioh Studio from its competitors by capturing the energy and vision of the team to position Klioh Studio as the trusted and reliable partner in website design that they are.
The result was copy that worked in unison with their new brand visuals, creating a cohesive identity that effectively communicated their expertise in creating bespoke website designs that are as unique as their clients are.
“Right from the word go, I felt in safe hands with Amy. After just a short time, she totally understood what we needed (even when I didn’t!) to bring the copy for our new website to life. She got our new brand messaging absolutely perfect and captured our ethos and values in a way I never could have imagined. Practically, we’ve seen a huge impact on conversions and sales on our site since Amy has done her magic on the copy. Overall a very professional, efficient and enjoyable process – Amy was so accommodating and just brilliant to work with – I’d highly recommend!”