Kate, CEO and Founder of Divine Alchemy, was getting ready to rebrand her business, taking it from her current e-commerce store and elevating it to the next level.
I began by researching Kate’s background, business, and target audience, and conducted a competitor analysis to identify any gaps in the market. Using this information, I crafted a messaging framework that centred around Kate’s mission: to inspire radical self-love—starting from the inside out. With a background in pharmaceuticals, and a business based around nutritional supplements, Kate had the perfect positioning for her messaging and so we focussed her content for her website around her expertise and unique value proposition.
Combining her two passions: knowledge of health and her passion for self-care, I got to work on bringing Kate’s voice to life, creating powerful copy that captured her energy, established trust, and set her apart in the industry—enabling her clients to tap into their divine selves and embrace self-care as the ultimate act of rebellion.
Overall, the rebranding of Divine Alchemy into Kate Living was a success and Kate was thrilled with the results. By focusing on her expertise and unique value proposition, we were able to help her better connect with her audience and stand out in a crowded market.
Testimonial pending—but until then, check out Kate’s website!