The Challenge
Scrap Car Comparison, a national service connecting vehicle sellers and scrappage buyers, was ready for a complete brand overhaul. Their website and branding no longer reflected the scale or professionalism of their service. With a rebrand on the horizon, they needed a new site, new voice, and a sharp SEO strategy to elevate their authority and rankings.
The Solution
Brought in to support the rebrand, I took full ownership of the website content and SEO strategy. From the ground up, I wrote over 30 pages of original copy that brought consistency, clarity and confidence to the brand. I conducted keyword research, rewrote outdated pages, introduced new ones, and ensured the entire site was optimised for both search visibility and user intent.
Beyond the copy itself, I evaluated their internal linking structure and implemented cornerstone content to improve site navigation and search engine performance. The result was a cohesive brand voice and a website that didn’t just reflect their new visual identity—it finally performed like it too.
The Outcome
Within six months, the rebranded site was ranking in the top 3 Google results for 36 high-volume search terms, and in the top 10 for another 65. Organic traffic saw a significant boost, and the website now reflects the credibility and scale of the business behind it.
“I have worked with Amy for the last couple of years, both as a colleague and a client. Amy has an infectious enthusiasm for absolutely anything, you could ask her to write about paint drying and she’d make it fun and enjoyable (no offence to paint companies!). Not only is her copy an enjoyable read, it’s also great at converting customers, and as if to complete the trifecta, the search engines love it. Amy is hard-working and a diligent worker, responding well to both autonomy and direction and performing fantastically under pressure. I have no hesitation in recommending her for copywriting, social media management, PR, branding, email marketing, etc!” —Ash, Marketing Manager.
