Thailand Retreats

The Challenge

Thailand Retreats, a family-run business with a curated portfolio of luxury villas across Thailand, wanted to drive more visibility and qualified leads. With strong offerings in key destinations like Koh Samui, Phuket, Krabi and Koh Phangan, they needed help understanding their digital performance and defining a marketing strategy that aligned with their audience.

The Solution

I began by auditing their lead generation sources, which revealed that PPC and social media were doing the heavy lifting. Without customer profiles in place, I used analytics and audience data to identify who was engaging, how, and where. From there, I built a three-part strategy:

Search Engine Optimisation
Custom keyword research, internal linking recommendations, and rewritten on-site content to improve search visibility and relevance.

Social Media Management
A full strategy including audience insights, content pillars, optimal posting times, and tailored hashtag sets to increase engagement and brand consistency.

Content Strategy
Rewritten landing pages and a content calendar designed to align with SEO and business goals—spanning blog posts, social media, and email marketing.

The Outcome

The result was a more structured, insight-led marketing strategy that helped Thailand Retreats boost visibility, engage more effectively with its audience, and drive higher-quality leads.

“Amy is a petite young lady with big ambitions! She is comfortable and inspiring to talk to and her experience in being able to suggest and put together content for us, covering all our marketing requirements, has resulted in excellent results and feedback.” — Maggie, Founder.