We Book 4 You

The Challenge

When Mitesh first brought me on board, the initial goal was to better understand marketing, not just for his clients, but for his own business. He wanted to explore how brand positioning and traditional marketing principles could serve as the foundation for elevating a business, not just in visibility, but in structure, strategy, and long-term growth. What began as education quickly evolved into a strategic partnership when Mitesh decided to bring me into his business as a fractional CMO, to help define and develop the brand, from foundational vision through to making it a reality.

The Solution

Through a series of consulting sessions, we covered everything from marketing fundamentals to leadership clarity. We defined the company’s mission and vision, explored the difference between sales and marketing roles, and discussed how to structure marketing in a way that supports long-term business objectives.

To support implementation, I created a suite of assets to help position the company for its next stage of growth—including a Service Guide to clarify offerings, an Employee Handbook to unify culture, values and expectations, and proposal templates to bring consistency to client communications. Most recently, I assisted with developing the flow and messaging for WeBook4You’s 2025 Company Kickoff presentation—bringing the founder’s vision to life in a way that energised and aligned the team.

The Outcome

This wasn’t about jumping straight into external growth—it was about setting the stage for it. Our work focused on empowering Mitesh with the right information, strategic clarity, and internal tools to confidently move forward. With the company’s vision and messaging aligned and foundational resources in place, the team is now positioned to scale with purpose. By prioritising internal alignment first, Mitesh has a clear timeline and roadmap for what comes next—ensuring that future marketing efforts are built on solid ground, not guesswork.

“Amy has been absolutely vital in helping and collaborating on marketing ideas and growth strategy. Most recently, she brought my vision for our company kickoff event to life with an amazing presentation” —Mitesh, Owner.