RJW Exteriors

The Challenge

RJW Exteriors had a strong marketing foundation in place, with an in-house operations manager leading day-to-day execution. However, they recognised the need for senior-level marketing expertise to guide overall direction, align their efforts, and identify new growth opportunities. I was brought in as a fractional CMO to provide high-level support, challenge assumptions, and help the team move forward with clarity and confidence.

The Solution

I began with a deep analysis of their marketing performance—reviewing year-over-year lead generation data, tracking channel shifts, and identifying areas for optimisation. From there, I delivered strategic support through regular consulting sessions, where we refined offers, planned content, and aligned campaigns with seasonal buying behaviour.

Alongside strategic input, I offered hands-on content support—contributing to the messaging, writing email sequences, and helping structure a content calendar the team could realistically maintain. Everything was designed to increase engagement, clarify communication, and keep the marketing function purposeful and consistent.

The Outcome

This wasn’t just about strategy—it was about enablement. By combining strategic guidance with practical tools and execution support, I helped the RJW team set meaningful objectives, streamline their efforts, and create a customer journey rooted in clarity and intent.

“Amy is a pleasure to work with. She’s given me the tools and guidance to build a content calendar and set realistic marketing objectives. She’s also a skilled writer and has been very hands-on with content creation for email and social media campaigns. She uses her general marketing expertise AND learns about your business to give tailored suggestions and solutions. I highly recommend Amy to anyone who wants to level up their content, create a positive customer journey, and increase brand awareness.” — Meagan, Marketing Operations Manager.