I came to Marrakech to unwind. That was the plan, anyway. A few slow days by the pool, a good book, sun-warmed skin, and nothing scheduled. Well, that, and the fact I had a voucher for TUI due to an issue on a previous trip. There’s something deeply luxurious about having no agenda. The kind […]

Ben Youssef Medersa in Marrakech had been on my “to visit” list for a while. It was one of those places you discover online and instantly save, knowing deep down that photos won’t do it justice and you need to see it for yourself. So, after a few days of rest and reset in the […]

The Challenge Taste of Thailand, a food tour startup based in Bangkok, needed to stand out in a crowded hospitality market. With a strong product but minimal online visibility, they brought me in to take charge of their social media presence, build an engaged community, and help fuel a successful launch. The Solution I hit […]

The Challenge The Mortgage Mum had a powerful mission: to lead the UK mortgage industry with education-first, emotionally intelligent advice. With a growing team, expanding services, and increasing visibility across social and media platforms, the brand was entering a pivotal phase. They needed a clear, scalable strategy to bring cohesion across channels, unify messaging, and […]