Storm Guard North Metro Denver

The Challenge

Storm Guard North Metro Denver had all the right ingredients: a respected reputation, loyal clients, and a commitment to service, but they needed help turning that momentum into a marketing function that could truly support their next stage of growth. With multiple lead sources, seasonal fluctuations, and evolving customer behaviours, they were looking for clarity: what to keep, what to optimise, and what to stop altogether.

The Solution

Using my 90-day framework, I delivered a tailored strategic plan built around three key pillars: data, journey, and execution.

Phase 1: Audit and Insight
I analysed past web traffic, social metrics, and lead source performance. From this, I uncovered key friction points, such as traffic spikes not translating into leads and gaps in digital engagement, especially on social media.

Phase 2: Journey and Retention Strategy
I segmented their customers, mapped the full customer journey, and developed strategies for each stage, from first contact to post-service. This included a structured win-back campaign for inactive clients, a B2B referral programme targeting property managers and real estate agents, and a retention strategy anchored in email automation.

Phase 3: Execution and Enablement
Rather than deliver theory, I provided plug-and-play templates, email sequences, and B2B outreach copy their team could implement instantly. Every campaign included KPIs, timelines, and instructions ensuring they could move with purpose into their next stage of growth.

The Outcome

This wasn’t about throwing more marketing tactics at the wall, it was about giving the team a clear path forward. Together, we identified where their efforts were working, where they were being wasted, and what needed to evolve to support their next chapter of growth. Every strategy came with the tools to match—from email templates and automation sequences to outreach messaging and lead-tracking systems. Instead of overwhelming the team, the plan gave them structure, direction, and the confidence to move forward with purpose.

“I was referred to Amy from another business contact. Amy has been super helpful with navigating a marketing plan and coming up with marketing strategies, which is not my specialty. I would highly recommend Amy to anyone who is in need of a marketing strategy and ways to implement these strategies. I would give 10-stars if that was an option!” —Russ, Owner.