Storm Guard Colorado Springs

The Challenge

Storm Guard Colorado Springs had a strong foundation in place, but like many fast-growing businesses, they were juggling multiple marketing activities without a clear sense of what was truly moving the needle. They wanted to deepen customer relationships, improve retention, and build a marketing strategy that supported long-term, sustainable growth—without adding complexity to an already busy operation.

The Solution

Using my 90-day strategic framework, I guided Storm Guard through three clear phases:

1: Discovery and Data Deep Dive:
I conducted in-depth interviews and analysed lead data, web traffic, and marketing activity to uncover high-performing sources—and the gaps. Despite a traffic spike in June, lead conversion remained static. This revealed a misalignment between visibility and lead quality, prompting a deeper optimisation strategy.

2: Customer Journey and Retention Strategy:
I segmented their audience, mapped every stage of the customer journey, and introduced a retention strategy centred around automated email sequences and a revamped referral programme. From personalised service reminders to loyalty-based incentives, the goal was to create consistency and increase lifetime value.

3: Implementation and Optimisation:
I delivered a detailed campaign rollout plan—covering email automation, social content, B2C lead generation (via Google Ads, SEO, and Every Door Direct Mail), and B2B partnerships. Each initiative was backed by clear KPIs and built for ongoing testing and optimisation.

The Outcome

This project was about more than just delivering a plan. It was about helping the team at Storm Guard Colorado Springs understand the why behind their marketing and build a customer journey that communicated that. We clarified what was working, what wasn’t, and what needed to shift to support sustainable growth.

From customer journey mapping to referral strategy, every recommendation was backed by insight and designed for real-world implementation. I created plug-and-play templates for CRM automation, email marketing, and B2B outreach, ensuring the internal team could take purposeful action without relying on guesswork or ongoing external support. The result? A clear, confident path forward—and a team equipped to run with it.

“Amy has been a great resource for us, helping us identify our ideal customers, our SWOT, and our path forward in marketing to those ideal customers.” — Brad, Owner.