Taste of Thailand

The Challenge

Taste of Thailand, a food tour startup based in Bangkok, needed to stand out in a crowded hospitality market. With a strong product but minimal online visibility, they brought me in to take charge of their social media presence, build an engaged community, and help fuel a successful launch.

The Solution

I hit the ground running—after experiencing their tour, I conducted further customer research to identify what made their tours truly unique and translated those insights into a clear social media strategy. My approach focused on storytelling, culture, and community. I created original content, managed daily engagement, and took photographs that captured the spirit and flavour of Thailand. By positioning the brand as more than just a tour, an immersive culinary experience, I built a loyal and engaged following across platforms, encouraged conversation, and boosted reach organically.

The Outcome

Within just six months, Taste of Thailand became the top-ranked food tour in Bangkok—a city of over 12 million people. Engagement soared, the community grew rapidly, and the foundation I built continued to shape their social direction long after my contract ended.

“As a fast-moving startup in Bangkok, we required the talents of a savvy social media manager to help launch our initiative into the crowded market with success. Amy’s innate understanding of social media and ability to deliver on our objectives were invaluable. Thanks in part to Amy’s work in building and engaging with our social media community, Taste of Thailand Food Tours has become the top-ranked food tour in a city of over 12 million people within less than a half year of operation. Amy is an intelligent and motivated individual and she is more than capable of managing multiple outlets of social media and corporate communications. As part of our social media team, Amy helped drive the direction of our communications and brought new ideas and strategies to the table that we still use today. She was proactive and never missed a deadline. We are sad to have lost one of our strongest team players, however, we are confident that Amy’s abilities and enthusiasm will take her to new heights and we do believe that the next organization that employs her talents will find them most valuable indeed.” —Jacob, Founder.